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Retention Marketing Work


How we helped iContact increase conversion rates by 7.5x
iContact's freemium plan had attracted over 16,000 users but with a conversion rate of just 0.4%, turning them into paying customers was the real challenge. Through a strategic combination of onboarding optimization and survey-driven personalization, Uju helped iContact achieve a 7.5x increase in freemium-to-paid conversions in just three months.
Feb 17
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