Customer Advocacy Work

This case study was written by Credible’s Chief Strategist, Uju, and documents a customer reference program she designed and implemented during her time at ThoughtExchange. It showcases her approach to building scalable advocacy infrastructure, reducing reference response time from two weeks to 48 hours.

This case study was written by Credible’s Chief Strategist, Uju, during her time at ThoughtExchange. It showcases her approach to customer storytelling, capturing how Springfield Public Schools used employee insights to craft an authentic hiring campaign that tripled email clickthrough rates and nearly eliminated a 50–75 position custodial deficit.