What I Offer

I help B2B tech companies design AI-enabled customer growth programs across retention marketing, advocacy, and community.

For teams ready to integrate all three, I implement the full Customer Growth System.

Retention Marketing

Lifecycle systems that drive adoption, renewal, and expansion.

Most tech companies treat lifecycle marketing as a series of one-off campaigns. I design retention systems that systematically improve onboarding, increase adoption, reduce churn, and create structured expansion pathways.

What you get:

Onboarding journey design and optimization
Adoption campaign workflows
Renewal communication strategy
Expansion trigger mapping and automation
Lifecycle segmentation frameworks
AI-enabled workflow optimization

Who this is for: Tech companies without a defined lifecycle strategy, teams struggling with adoption metrics, or companies concerned about rising churn.

Customer Advocacy Programs

Structured programs that turn customers into proof, influence, and pipeline drivers.

Most teams struggle to source case studies, references, and testimonials when they need them. I build advocacy programs that systematically generate customer proof, activate champions, and create referral momentum.

What you get

Advocacy program design and workflow
Customer story pipeline development
Reference program structure and training
Review strategy and activation
Referral program design
Executive champion cultivation frameworks

Who this is for: Teams struggling to source case studies, sales teams constantly asking for references, or companies entering new markets and needing social proof.

Customer Community Strategy

Community systems that deepen engagement and reduce churn.

Most SaaS communities fail because they're launched without strategy. I design customer community ecosystems that strengthen retention, increase engagement, and create peer-driven value that reduces support costs and deepens product adoption.

What you get

Community strategy design and roadmap
Platform selection and setup guidance
Engagement programming and content frameworks
Ambassador and champion frameworks
Events and roundtable strategy
Community-to-pipeline integration

Who this is for: Product-led companies, SaaS teams with complex use cases, or companies wanting deeper customer relationships beyond transactional support.

The Customer Growth System

An integrated engagement that aligns retention, advocacy, and community into one customer revenue engine. Designed for tech companies ready to treat customer growth as infrastructure.

Schedule a free 30-minute consultation here.