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How I Help

I work with B2B tech companies ($5M–20M ARR) to build the customer marketing programs that most teams know they need but never have anyone own: structured retention programs, advocacy pipelines that generate proof on demand, and community strategies that deepen engagement and reduce churn.

 

Every engagement starts with a diagnostic so we know exactly where to focus before building anything.

The 30-Day Conversion Sprint

Find the biggest customer marketing gap in your business and fix it in 30 days.

 

​The sprint is a focused, time-boxed engagement for teams with a specific visible problem: conversion dropping off, onboarding stalling, no customer proof for sales, or activation that’s never reached.

 

In Week 1, I audit your data and talk to recently converted and churned users. In Weeks 2-3, I design and implement the top 1-2 highest-impact fixes. In Week 4, I measure early results and hand you a complete picture of what to build next.


What you get: a Conversion Leak Map, 1-2 live fixes, a full sprint report ranked by revenue impact, and a 90-day customer marketing roadmap.
 

Investment: $5,000 USD  |  Timeline: 30 days  |  No long-term commitment required​​

Retention Marketing

Lifecycle systems that drive adoption, renewal, and expansion.

Most tech companies treat lifecycle marketing as a series of one-off campaigns. I design retention systems that systematically improve onboarding, increase adoption, reduce churn, and create structured expansion pathways.

What you get:

  • Onboarding journey design and optimization

  • Adoption campaign workflows

  • Renewal communication strategy

  • Expansion trigger mapping and automation

  • Lifecycle segmentation frameworks

  • AI-enabled workflow optimization

Who this is for: Tech companies without a defined lifecycle strategy, teams struggling with adoption metrics, or companies concerned about rising churn.

3

Customer Advocacy Programs

Structured programs that turn customers into proof, influence, and pipeline drivers.
 

Most teams struggle to source case studies, references, and testimonials when they need them. I build advocacy programs that systematically generate customer proof, activate champions, and create referral momentum.


What you get

  • Advocacy program design and workflow

  • Customer story pipeline development

  • Reference program structure and training

  • Review strategy and activation

  • Referral program design

  • Executive champion cultivation frameworks

 

Who this is for: Teams struggling to source case studies, sales teams constantly asking for references, or companies entering new markets and needing social proof.

4

Customer Community Strategy

Community systems that deepen engagement and reduce churn.
 

Most B2B tech communities fail because they're launched without strategy. I design customer community ecosystems that strengthen retention, increase engagement, and create peer-driven value that reduces support costs and deepens product adoption.

 

What you get

  • Community strategy design and roadmap

  • Platform selection and setup guidance

  • Engagement programming and content frameworks

  • Ambassador and champion frameworks

  • Events and roundtable strategy

  • Community-to-pipeline integration

 

Who this is for: Product-led companies, tech teams with complex use cases, or companies wanting deeper customer relationships beyond transactional support.

Not sure which path is right for you?

Schedule a free 30-minute consultation here. We’ll figure out together whether your biggest gap is in retention, advocacy, community, or something more immediate — and what the right place to start looks like for your company. 

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