Our Work
Customer growth systems built for revenue impact. Below are examples of programs I've designed across retention, advocacy, and community.
Retention Marketing
Lifecycle systems that reduced churn and drove expansion.
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Designed renewal email campaigns that achieved 7.5x improvement in conversion rates through strategic messaging, segmentation, and timing optimization.
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​Generated $350K in expansion revenue for an email marketing brand within 12 months through targeted upsell campaigns and lifecycle programs.​
Customer Advocacy
Advocacy programs that generated proof and pipeline.
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Built a systematic case study pipeline for an EdTech company that produced 8+ customer stories and 15+ new testimonials annually.
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In partnership with sales, launched a referral activation system including a gamified advocacy engagement process that drove six figures in influenced pipeline.
Customer Community
Communities that deepened engagement and strengthened retention.
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Designed comprehensive customer community strategy for 50+ senior leaders across core US states and Canada, structured to drive engagement, retention, and product insights.
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​Managed existing superintendent community program, redesigning engagement frameworks that led to a 31% membership increase.
Ready to build programs like these?
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