My Work
Customer growth systems built for revenue impact. Below are examples of programs I've designed across retention, advocacy, and community.
Retention Marketing
Lifecycle systems that reduced churn and drove expansion.
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Designed renewal email campaigns that achieved 7.5x improvement in conversion rates through strategic messaging, segmentation, and timing optimization.
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Generated $350K in expansion revenue for an email marketing brand within 12 months through targeted upsell campaigns and lifecycle programs.
Customer Advocacy
Advocacy programs that generated proof and pipeline.
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Built a systematic case study pipeline for an EdTech company that produced 8+ customer stories and 15+ new testimonials annually.
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In partnership with sales, launched a referral activation system including a gamified advocacy engagement process that drove six figures in influenced pipeline.
Customer Community
Communities that deepened engagement and strengthened retention.
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Designed comprehensive customer community strategy for 50+ senior leaders across core US states and Canada, structured to drive engagement, retention, and product insights.
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Managed existing superintendent community program, redesigning engagement frameworks that led to a 31% membership increase.
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