You’re spending to acquire customers. But what happens after they sign?
Most B2B tech companies in the $5M–20M range have no structured retention program, no system for generating case studies and references when sales needs them, and no community strategy. The result is preventable churn, expansion revenue left on the table, and a sales team that can’t get customer proof when they need it most.
Trusted by B2B teams globally
Hi, I'm Uju.
Customer retention shouldn’t be an afterthought.
I've spent 6 years building retention marketing, advocacy programs, and customer communities for B2B tech companies, and 14 years in marketing overall. I've seen how structured customer growth systems reduce churn, drive expansion, and turn customers into revenue engines.
I built Credible to bring that expertise to teams who need strategic systems without hiring full-time.
I work directly with founders and GTM leaders to design programs that drive measurable customer revenue growth.
Recognized by Base.ai
2026 Top CLG Advisor
Customer-Led Growth
How I Build Customer Growth Systems
Two ways to start, one destination.
The 30-Day Conversion Sprint
For teams with a specific, visible gap. I audit your conversion and activation data, find the biggest leak, and fix the top 1-2 within 30 days. You walk away with a Conversion Leak Map, live fixes, and a 90-day customer marketing roadmap.
Customer Signal Audit
For teams who need the complete picture. A comprehensive diagnostic across your full customer lifecycle: retention, advocacy, community readiness, and conversion, before building any program.
Ongoing Retainer
Where both paths lead. I build and run the programs: retention marketing, customer advocacy, community strategy, or all three integrated. This is where customer growth happens.
Don't just take my word for it
Testimonials
Mike Twining, VP of Marketing, PressReader
"Uju is a delight to work with. She brings a sharp strategic lens to customer marketing, with a particular strength in advocacy. From leadership councils to building retention and advocacy programs, Uju’s expertise helps customers feel heard and involved and, most importantly, gives leadership a clearer understanding of their customer base."
Rachel Johns, former VP Marketing, ThoughtExchange
"Uju was hyper-focused on the customer, their needs, and their experience and made sure all our communication was valuable to them...Purposeful efficiency is a definite skill of Uju, and she consistently comes prepared with solutions to challenges, a well-organized agenda, and thoughtful strategy. I thoroughly enjoyed working closely with Uju and look forward to working together again."
Nina Blagojevic, Director of Product Marketing, Jobber
"Working with Uju was a game-changer. Her thoughtful, customer-first approach to campaigns drove significant engagement and strengthened loyalty across our customer base. She excels at creating retention strategies that truly land with clients and deliver measurable results. I highly recommend Uju and would love to work with her again."
Jason Rumanek, Head of Growth Marketing, CMiC
"I had the privilege of working with Uju at iContact to develop our B2B acquisition and retention strategy. Uju was not afraid to push the envelope and try new approaches which maximized our engagement and retention rates. She owned the entire process and is great to work with. I would recommend Uju to help develop your marketing strategies."
Ready to unlock customer revenue growth?
Let's Build Your Customer Growth Roadmap
Book a 30-minute call. We’ll look at where your biggest customer marketing gaps are: retention, advocacy, community, or all three, and figure out the right place to start.
