Customer revenue is unpredictable.
You've built a strong product and acquired customers. But lifecycle marketing is reactive, advocacy programs don't exist, and community is an afterthought. Meanwhile, churn is higher than it should be, expansion is left on the table, and competitors are building deeper customer relationships.
Trusted by B2B teams globally
Hi, I'm Uju.
Customer retention shouldn’t be an afterthought.
I've spent 6 years building retention marketing, advocacy programs, and customer communities for B2B tech companies, and 14 years in marketing overall. I've seen how structured customer growth systems reduce churn, drive expansion, and turn customers into revenue engines.
I built Credible to bring that expertise to teams who need strategic systems without hiring full-time.
I work directly with founders and GTM leaders to design programs that drive measurable customer revenue growth.
How I Build Customer Growth Systems
I follow a structured process to design programs that drive retention, advocacy, and community-led growth.
Customer Growth Audit
I assess your lifecycle gaps, advocacy readiness, and community opportunity. AI-powered data analysis lets me surface patterns across your customer base in days, not weeks.
Program Blueprint
I design tailored systems across retention marketing, customer advocacy, and community strategy, informed by data patterns that manual review would miss.
System Design
I create frameworks, workflows, and AI-enabled automation for scalable execution and access to production-ready assets faster.
Execution & Activation
I run the programs for you for 6-12 months, driving adoption, building advocacy pipelines, and/or launching community, until you're ready to hire full-time or take it in-house.
Don't just take my word for it
Testimonials
Mike Twining, VP of Marketing, PressReader
"Uju is a delight to work with. She brings a sharp strategic lens to customer marketing, with a particular strength in advocacy. From leadership councils to building retention and advocacy programs, Uju’s expertise helps customers feel heard and involved and, most importantly, gives leadership a clearer understanding of their customer base."
Rachel Johns, former VP Marketing, ThoughtExchange
"Uju was hyper-focused on the customer, their needs, and their experience and made sure all our communication was valuable to them...Purposeful efficiency is a definite skill of Uju, and she consistently comes prepared with solutions to challenges, a well-organized agenda, and thoughtful strategy. I thoroughly enjoyed working closely with Uju and look forward to working together again."
Nina Blagojevic, Director of Product Marketing, Jobber
"Working with Uju was a game-changer. Her thoughtful, customer-first approach to campaigns drove significant engagement and strengthened loyalty across our customer base. She excels at creating retention strategies that truly land with clients and deliver measurable results. I highly recommend Uju and would love to work with her again."
Jason Rumanek, Head of Growth Marketing, CMiC
"I had the privilege of working with Uju at iContact to develop our B2B acquisition and retention strategy. Uju was not afraid to push the envelope and try new approaches which maximized our engagement and retention rates. She owned the entire process and is great to work with. I would recommend Uju to help develop your marketing strategies."
Ready to unlock customer revenue growth?
Let's Build Your Customer Growth Roadmap
Book a 30-minute audit and we'll identify your biggest customer growth gaps and how to fix them.
